The Radisson Hotel Group has begun their five-year strategic plan, and within its blueprint are many investments into different technologies which will be implemented throughout 500 of their hotels.
The hotel chain also revealed they will be launching a new unified technology platform named Emma, which has been created to combine all aspects of a hotel business. Emma is scheduled to be rolled out early next year.
Radisson Hotel Group worked with several leading technology companies in order to develop Emma. Its function will be to provide end-to-end capabilities, which will hopefully aid operational efficiencies and increase revenue resulting in improved guest services.
Emma will be programmed to help out with functions including reservations, guest loyalty, sales, property management and many more. Through the use of Emma, employees will be able to access higher quality data based around their guests’ likes and dislikes.
Within each guest’s profile will be key information such as previous purchases and past stays, and this information will help employees create customised guest experiences.
Emma will be able to set up new features when needed, which is always a bonus! Because it’s a unified platform, employees will only need to use this service and this service alone for support and billing. Emma is also cloud-based, which means that it will eliminate the repetitiveness of buying, upgrading and maintaining existing hardware that many hotels use.
Among its many functions, this platform will be able to manage guests, accounts and marketing campaigns through its fully-integrated customer relationship management systems. The group sales process will also be made clearer and guests and employees alike will be able to access meeting planners and books spaces and catering.