Developments in technology are playing an ever-increasing role in the evolution of the hospitality industry.
Hotels are achieving exceptional levels of consumer exposure thanks to the rise of search engines, social media and, above all else, smartphones.
This year is the year that’s really seen the widespread implementation of several new innovations across the hotel sector; transforming the way that hotels are able to interact with their guests.
The main innovation to have made an impact on how hotels operate is voice search - a feature that allows users to verbally input or request information on a smartphone, tablet device or voice-assistant such as the Google Home or Amazon Echo.
The more conversational and chatty nature of a voice search, when compared to a typed search, has made hotels start to rethink their SEO strategy; particularly the types of phrases and terms the hotel wants to rank for.
Alongside smartphones, the increasing popularity of wearable tech such as Apple Watches and Fitbits is also causing substantial changes to the experience on-site at hotels; with many using the popularity of these gadgets to enhance a guest’s stay by incorporating high-tech features - such as keyless room entry and virtual check-in kiosks.
Lastly, hotel groups are now using their smartphone apps to implement a virtual concierge; with the likes of Hilton and Marriott letting guests book a taxi, order room service, request extra room features, manage their loyalty points and delay their check-out using their phone.