About Rob Paterson
Over 20 years in Hotel Sales, Marketing, Revenue and Distribution, Rob has worked for a range of brands including international chains like Accor Hotels through to local Boutique lifestyle brands such as Malmaison and Hotel du Vin. Over the last 5 years Rob has managed a number of Hotel brand transformational programs including a major technology overhaul at Village Hotels where they completely built a Hotel technology stack from ground up in a legacy brand.
Rob was recently appointed CEO of Best Western Hotels UK now showcasing a range of 12 brands ranging from economy to Boutique lifetsyle & Beacon Purchasing. In his current capacity Rob is developing an investment program to differentiate the Best Western platform and innovate in the technology space with a goal to making Best Western UK the most rounded and innovative platform available on the Global brand market.
Is it time for brands to re-think what a Hotel operator needs from a franchise partner? Are hotel operators demanding a new way of thinking? This seminar explores the current climate for franchise partners and the role technology is playing to shape the future.