Robert Bruza: Speaking at Hotel Facilities Management Expo

Robert Bruza


Why Brands Can’t Ignore A.I. Immersive Smart Advertising

About Robert Bruza

Robert Bruza is the CEO of Advrtas; the world’s only programmatically driven AI powered Immersive Advertising solution. Advrtas combines non-traditional Immersive Media ad formats with Artificial Intelligence to produce consumer behavioral data that will help brands better connect with consumers.

Advrtas offers brands an entry point to leverage Immersive Media today for advertising with AI powered Smart Ads that can be delivered to more than 3 billion smartphones in the world, no headset required, via the existing digital ad channels. Our technology introduces the first behavioral analytic based ad format capable of self-optimization and supporting scalable 1:1 brand-consumer engagement through to the Internet of Things (IoT).

Robert has over 25 years of sales and company management experience, has founded five startups, won an Emmy Award for best in new media and worked with nearly every major U.S. media brand. Today, Robert is spearheading a team of experienced professionals who are pioneering the development of disruptive ad technology while exploiting advancements in Immersive Media & the Internet of Things.

From 360 videos on social to VR experiences at conventions, odds are you’re aware of 360 & VR. But did you know Immersive 360 & VR can be used for advertising today reaching nearly every mobile device & computer in the world? An average of 55% of consumers who view an Immersive Smart Ad will engage with it. With additional benefits from leveraging AI algorithms for self-optimization to using only one creative to run multiple ads across multiple segments, we’ll show you why incorporating a unique immersive smart ad into your digital advertising mix is not only the future of advertising, but the best thing you can do for your brand.

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